The Matrox opportunity: bigger deals and better margins

The UK ProAV market is being defined by careful, ROI-led spending. For AV resellers, that’s a chance to compete on more than price. Bring the right partner to a pitch and you can win the job without discounting to get there.

UK AV budgets are being scrutinised more tightly than they used to be, but the money hasn’t disappeared, it’s just moved. Customers want proven value, open standards they can trust, and infrastructure that won’t need ripping out in three years. That shift is quietly opening up bigger, better-margin projects for resellers who can have the right conversation, and Matrox Video is the partner that lets you have it.

If you’re not familiar with them, here’s the short version: Matrox Video is a Montreal-based manufacturer with 50 years of experience building broadcast and AV equipment for national broadcasters, government and large enterprises. Their range covers video walls, encoders and decoders, and the kit needed to move AV over standard IT networks, all built on open standards rather than locking you into one closed system. More on that further down. First, here’s why it matters for your pipeline right now.

Why this fits the UK market right now

Looking at where UK AV investment is actually flowing, the overlap with Matrox’s strengths, and the revenue opportunity for our resellers, is hard to miss:

Bigger scopes, bigger tickets Convergence of AV, IT and broadcast is one of the clearest trends UK commentators are pointing to, with organisations increasingly specifying shared IP infrastructure rather than siloed systems. That’s a bigger scope of works than a traditional AV quote, and a bigger ticket for the reseller who can speak to it.

Future-proofing protects your margin Future-proofing and scalability are now standard requirements in project briefs, not nice-to-haves. Customers are actively willing to pay more upfront for a platform they won’t need to rip and replace in three years, which protects your margin against price-only competition.

One enquiry, many rooms Corporate, education and sports/entertainment verticals are all seeing strong investment as organisations refurbish workplaces, upgrade campuses, and compete on stadium and venue spec. These are precisely the environments where a single-room enquiry can scope up into a multi-room, sometimes multi-building, project.

Compliance budget that has to be spent Regulatory and safety-driven spend, from the Cyber Resilience Act to Martyn’s Law, is pushing organisations toward more robust, standards-based infrastructure, again playing to Matrox’s open-standards approach and creating budget that has to be spent regardless of the wider economic mood.

“That’s the real opportunity here: bigger deals and better margins, but only if you’ve got the support to take a project all the way through. We’re not just supplying the kit, we’re helping resellers scope it properly, demo it with confidence, and deliver it start to finish. That’s what turns a modest enquiry into a bigger, better deal.” Stephen Hall · Sales Manager, Solstice AV

The opportunity for you

As a Matrox distributor, our job is to make sure our reseller partners can turn all of this into real, billable project wins. That means:

• A credible answer to price-only competition: a proven, standards-based product range that lets you compete on long-term value instead of discounting to win, protecting your margin on every deal.
• A route to bigger scopes of work: support positioning AV-over-IP with corporate, education, sports and live-events clients so a single-room enquiry can become the multi-room infrastructure project it’s capable of being.
• Faster, cheaper deal cycles: hands-on product training and pre-sales support from Stephen’s team, so your salespeople spend less time getting up to speed and more time quoting.
• A manufacturer with genuine staying power: 50 years in the market is a reassurance you can pass straight on to end customers who need confidence to commit budget now rather than wait.

Whether you’re pitching a meeting-room refresh, a campus-wide AV upgrade, or a stadium-scale video wall, Matrox gives you a toolkit built for exactly the kind of “considered investment, clear ROI” conversations that are defining the UK market this year, and a way to grow the average value of every deal you bring in.

Support at every stage

Winning the deal is only the first step. You don’t need an in-house Matrox specialist to take a project all the way through, that’s what we’re here for, at every stage:

• Demonstrations: bring your customer into one of our showrooms to see Matrox kit running live, or we’ll join remotely to run a demo wherever they are.
• Specification: help scoping and speccing the right Matrox solution for a specific project, so you’re quoting the right kit the first time.
• Quoting: fast, accurate pricing and stock availability so you can turn enquiries around quickly.
• Installation and ongoing support: hands-on help getting a system installed and commissioned, plus ongoing technical support, all delivered in your name so it’s your relationship with the customer that stays front and centre.

Who are Matrox Video?

Who are they? Matrox Video is a video technology manufacturer based in Montreal, Canada. They’ve been building broadcast and AV equipment for 50 years, working with everyone from national broadcasters to government departments and large enterprises. In practice, that means their kit is designed to be used hard, every day, in places where it simply can’t go wrong.

What do they make, and what does it mean for you? Their range covers video walls, IP encoders and decoders, IP KVM extenders, and boxes that connect older AV equipment into newer IP-based systems. Put simply, they cover most of what a modern AV-over-IP project needs under one brand, so you’re not stitching together products from five different manufacturers to get a job working. That’s fewer compatibility headaches and fewer suppliers to manage on a project.

Why should you care? They also build on open industry standards rather than locking customers into a closed system, which matters to IT-led customers who don’t want to be tied to one supplier forever. It’s a genuine selling point, but it’s one part of the story, not the whole pitch. The bigger picture is 50 years of engineering experience, a product range that covers most of an AV-over-IP project in one place, and a manufacturer with a growing reputation in exactly the sectors driving UK AV spend right now.

Source: Adrian Pennington, “Regions: AV UK’s cautious optimism,” AV Magazine, 12 August 2026.