Solstice AV announces strategic partnership with NovaStar

By
Louise Abbey


● Partnership announcement  ·  June 2026
Solstice AV x NovaStar

Solstice AV has announced a strategic partnership with NovaStar, the global leader in LED display control and processing technology, strengthening its position within the UK AV channel and expanding access to NovaStar’s technology portfolio for resellers and systems integrators.

Under the agreement, Solstice AV becomes a recognised NovaStar Technical Solutions Partner in the UK, providing the channel with direct access to NovaStar’s LED control ecosystem, alongside technical consultancy, product training, certification support and pre-sales expertise.

The partnership represents a significant step in Solstice AV’s continued investment in LED, one of the fastest-growing sectors within the professional AV market. By combining NovaStar’s globally recognised processing and control technologies with Solstice AV’s specialist LED expertise, logistics capability and reseller-focused support model, the partnership aims to simplify the delivery of increasingly complex LED projects across the UK.

600+
UK resellers and
integrators served
#1
Fastest-growing
segment in pro AV
Global
NovaStar reach
across 6 continents

What this means for UK AV resellers


Certified technical expertise on your doorstep
Solstice AV’s engineers hold full NovaStar product training and certification, so resellers have direct access to specialists who genuinely know the technology.

Pre-sales and design consultancy
Expert LED system design and specification support throughout every project lifecycle.

Local logistics and stock
Solstice AV’s UK-based logistics capability means faster delivery and reduced project risk.

Direct portfolio access
A clear, single route to NovaStar’s full LED control ecosystem backed by accredited local expertise.

“NovaStar is one of the most respected and influential brands in the global LED market. Formalising our relationship as a Technical Solutions Partner reflects both the growth of our LED business and the technical capability we have built within the team. As LED adoption continues to accelerate across multiple sectors, resellers need access not only to the right products, but also to the expertise required to design, specify and deliver successful projects. This partnership allows us to provide both.”

Paul Midwood, CTO at Solstice AV

Paul Midwood
Chief Technology Officer, Solstice AV

NovaStar featured technologies

From the NovaStar portfolio
NovaStar H2 Video Wall Splicer

H2 Video Wall Splicer
High-performance video wall processing
NovaStar VX1000 Pro LED Display Video Controller

VX1000 Pro
LED Display Video Controller

Where NovaStar technologies are deployed

Corporate
Higher education
Live events
Entertainment venues
Command and control
Digital signage
Broadcast

“Solstice AV has demonstrated a strong commitment to technical excellence, customer support and channel development. Their expertise in LED technologies, combined with their established reseller network and growing market presence, makes them a valuable partner for NovaStar as we continue to expand our presence in the UK market. We look forward to working closely together to help more integrators and resellers deliver successful LED projects powered by NovaStar technology.”

Ruby Wu
UK Regional Director, NovaStar

The announcement follows continued growth in Solstice AV’s LED division, supported by dedicated technical resources, specialist design and specification services, and a growing portfolio of LED display technologies available to the UK channel.

About

Solstice AV

A UK-based, trade-only distributor of professional AV technologies, working with more than 600 resellers and systems integrators across the UK. Specialising in display, LED, collaboration, networking and audio solutions.

NovaStar

A global leader in LED display control solutions, video processing technology and cloud-based display management platforms, deployed across commercial, corporate, education, broadcast, entertainment and live event applications worldwide.

Louise Abbey

Marketing Director

Louise leads marketing, shaping how we tell the Solstice story, supporting our resellers, and bringing our vendor partnerships to life.

She worked in the ICT channel for years, bringing a sharp understanding of how vendors, distributors and resellers can win together.

Louise is happiest when she’s speaking with resellers, uncovering what they need, and turning that into practical, customer-first marketing that drives growth.