We were recently invited by Comms Dealer magazine to take part in an interview for November’s issue, exploring the opportunity for ICT resellers to expand their offering through AV, and how Solstice is helping make that move simple, profitable and low-risk.
In the feature, our Managing Director Michael Tulip shares the story of how Solstice began back in 2020, the milestones that have shaped our growth, and the model that’s helping resellers across the UK step confidently into the AV space.
“For ICT resellers, AV and UC are natural extensions of what they already do. That creates more value for their customers and new, sustainable revenue for them.”
As Mike explains in the interview, AV has become a natural extension of ICT, from networked displays and meeting spaces to digital signage and collaboration technology. Many resellers already have the relationships and network expertise; we simply help them add the visual and interactive layer that makes those environments complete.
The interview covers:
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How Solstice grew from a two-employee start-up to a £14m+ business in under five years
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The ways we’re helping ICT resellers diversify and increase margin through AV
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How white-label engineering, logistics and marketing support make complex projects simple
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The convergence of AV, IT and automation and what it means for the channel
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The values that continue to shape our approach: personal, responsive and reseller-first
You can read the full interview in the latest issue of Comms Dealer Magazine here: Read the full article on Comms Dealer
