Why large format LED is simpler to sell than before

Large format LED displays have always been an exciting proposition. So why do so many projects stall before they start?

For AV resellers and integrators, the answer is familiar. The customer loves the idea, the image quality, the impact, the longevity. But somewhere between the initial conversation and the sign-off, the objections stack up. Complex installation, specialist infrastructure, costs. And a project that should have been straightforward starts to feel like hard work for everyone involved.

That’s the reality the BOE COB All-in-One LED range is designed to change.

What makes COB LED different?

Before we get into the install, it’s worth understanding what separates COB (Chip-on-Board) LED technology from traditional SMD (Surface-Mounted Device) LED displays, because it matters to your customers, and it matters to your pitch.

With SMD LED, individual diodes sit proud of the display surface, making them vulnerable to damage and harder to maintain. COB technology encapsulates the LED chips directly within the substrate, creating a smoother, more durable surface that’s significantly more resilient in real-world environments.

The result? Better long-term reliability, a cleaner finish, and ultra-fine pixel pitch options that deliver exceptional image clarity, even at close viewing distances. For corporate boardrooms, lecture theatres and high-end collaboration spaces, that’s exactly what specifiers are looking for.

The installation problem, solved

Here’s where the BOE All-in-One range genuinely changes the conversation.

Traditional large format LED installations can take a full day or more, requiring specialist rigging, complex cabling infrastructure and significant on-site expertise. It’s one of the biggest barriers to closing LED projects at the mid-market level.

A modular design means cabinets go together quickly and cleanly. Direct HDMI connectivity means the display behaves like a large-format monitor rather than a complex AV system, plug in and present. Integrated 2×20W speakers mean one less element to specify, source and install. And with both wall mount and mobile stand options, deployment flexibility is built in from the start.

For integrators, this fundamentally changes the economics of a large format LED project. Lower install time means lower labour costs, faster handover and happier customers. For resellers positioning the product, it removes the single biggest objection before it’s even raised.

Who is it for?

The BOE COB All-in-One LED range is a strong fit for a wide range of applications:

Optional infrared touch capability, camera and microphone integration, and computing modules make the range adaptable to increasingly sophisticated collaboration requirements without compromising the core simplicity of the platform.

Three options, one clear opportunity.

The range is available in three configurations:

↓ Download the Product Feature Sheet

BOE: the display technology company behind one in four screens worldwide

BOE is one of the world’s largest display technology companies, supplying panels and LED solutions used across consumer electronics, commercial environments and global infrastructure. In the UK, they’re less well known. That’s changing.

The same company producing displays for millions of smartphones, laptops and televisions is also delivering the technology behind BOE’s professional LED solutions. That manufacturing scale and engineering capability is rarely seen in the professional AV market, and it’s what gives BOE LED products an edge in reliability, consistency and long-term performance.

BOE operates some of the most advanced display production facilities in the world, with continuous R&D investment across LCD, OLED and LED technologies at industrial scale. Their commitment to sustainable manufacturing, reducing energy consumption, improving material efficiency and designing for long service life, means you’re specifying a product built to last.

Solstice AV is proud to bring BOE LED technology to the UK market, backed by our own engineering, specification support and installation expertise.

The reseller opportunity

Right now, Solstice wholesale pricing on the BOE COB All-in-One range is seriously competitive. For resellers with customers considering large format display or projection upgrades, this is a product that’s straightforward to specify, straightforward to install and straightforward to sell.

If you’ve got projects in the pipeline, it’s worth a conversation.