Adding more than 20 years of B2B technology marketing experience, highly accomplished Louise will spearhead Solstice AV’s marketing strategy, serving as a key advisor to the board and collaborating with vendor and reseller partners to develop opportunities and grow profitability.
Solstice AV, a leading international distributor of professional audiovisual solutions and value-added services, is delighted to announce the latest addition to its ever-strengthening leadership team, with the appointment of Louise Abbey as the company’s new Marketing Director.
Signalling another important landmark in Solstice AV’s growth strategy and market ambitions, Louise brings more than 20 years of accomplished B2B marketing knowledge and experience to the company, having held senior positions across vendor, distributor, and reseller organisations operating in the fast-paced ICT sector.
With a strong track record of building scalable marketing functions that drive business growth and channel engagement, Louise will lead the company’s marketing strategy, working as a key advisor to the board and collaborating with Solstice’s vendor and reseller partners to unlock new opportunities and drive mutual profitability.
Based at Solstice AV’s Gloucestershire headquarters, Louise’s appointment follows recent milestones for Solstice AV, including the recent appointment of Chris Ball as Chief Finance & Operating Officer at Solstice AV, plus UK distribution partnerships with LED display leader LianTronics and interactive technology provider i3CONNECT – further enhancing the value offered to UK resellers.
Commenting on her appointment, Louise said: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners. I’m looking forward to contributing to the next phase of growth.”
Chris Ball, to whom Louise will report, added: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”
About Solstice AV
Established in 2020, Solstice AV is revolutionising AV distribution. We work with emerging technologies and established brands to add value throughout the supply chain. Our expert team spans various vertical markets and technologies, designing and delivering exceptional display and AV solutions. Solstice AV provides comprehensive support, including solution design, project management, installation, and on-site warranties, to offer true value-added distribution.
For inquiries or more information, please contact:
sales@solsticeav.com | 01684 252760