We’re pleased to welcome Matt Aspin to Solstice AV as Account Director, marking another deliberate step in how we’re building the business to support reseller growth into 2026 and beyond.
Matt joins us from Exertis, where he worked closely with AV resellers across specification, commercial planning and project delivery. He brings strong channel experience and a practical, grounded approach, helping partners price confidently and deliver successfully as projects become larger and more complex.
Building the right team, with intent
Over the past 12 months, we’ve made a series of strategic hires as part of a wider investment in people, capability and specialist expertise. The goal is simple: to make sure AV resellers feel properly supported, commercially, technically and operationally, when they’re taking on more ambitious opportunities.
In his role, Matt will work directly with reseller partners to turn opportunity into clearly scoped, commercially viable AV solutions, backed by a business that’s intentionally structured for growth.
What this means for resellers
As projects scale, the difference is often in the detail: confidence in pricing, clarity in scope, and knowing there’s a team behind you that understands how deals actually get done. Matt’s appointment strengthens our ability to support resellers at that critical point, helping move from opportunity to delivery with confidence.
Commenting on the appointment, Michael Tulip, our Managing Director, said:
“Our ambition for 2026 is significant, and it builds on the consistent growth Solstice has achieved since we set up the business in 2020. We’ve been very clear that delivering the next phase of that growth means building the right team around our reseller partners. We’re seeing real momentum across the market, and the opportunity for the channel is substantial, but it only becomes achievable when resellers have the right support behind them. Matt brings exactly the kind of experience and mindset we value: commercially grounded, channel-focused, and genuinely aligned with how we work alongside partners to help them win and grow.”
Matt added:
“What stood out to me about Solstice is the clarity of direction and the confidence in how the business is growing. This is about building something robust, capable and genuinely supportive for resellers. I’m excited to be joining at a point where the business is scaling with intent and the opportunity across the channel is so strong.”
Matt’s appointment reinforces our long-term approach: investing in the right people to strengthen our team and support reseller growth as opportunities continue to expand through 2026 and beyond.
