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Solstice AV adds AtlasIED to vendor portfolio, strengthening solution-led audio capability for UK resellers

ATLASIED UK
By
Louise Abbey

Gloucestershire, UK – [Thursday 15 January 2026] – Solstice AV has announced a new vendor partnership with AtlasIED, appointing the global audio specialist as a solution-specific partner within its growing vendor portfolio.

The partnership brings one of the most established names in commercial audio into Solstice’s line-up, giving UK AV resellers access to highly engineered audio solutions designed for environments where performance, intelligibility and control matter most, from large, complex public spaces through to smaller, more focused installations.

AtlasIED is recognised globally for its pedigree in commercial audio and its continued investment in specialist technologies, including beam-steering and directional audio systems widely used in major transport hubs and infrastructure projects.

The company’s solutions are deployed at scale, with AtlasIED technology used extensively across airport environments worldwide, alongside major education, security and public-space installations.

For Solstice, the decision to partner with AtlasIED reflects a clear intent: to equip resellers with solutions that go beyond the norm, enabling them to confidently deliver projects where standard approaches fall short.

AtlasIED’s portfolio supports a wide range of use cases, from large, acoustically challenging environments requiring precise speech intelligibility and controlled coverage, to smaller rooms where a single, high-performance speaker delivers clarity without compromise. This flexibility allows resellers to specify consistently across projects of very different scales.

Commenting on the partnership, Paul Midwood, Chief Technical Officer at Solstice AV, said:

“AtlasIED is a name with real legacy in commercial audio, and that pedigree shows in the solutions they bring to market. This partnership isn’t about filling a gap, it’s about giving our resellers access to genuinely differentiated audio technology for projects where performance, control and intelligibility are critical. AtlasIED strengthens our ability to support more complex environments while still offering practical, scalable solutions for everyday spaces.”

AtlasIED’s growth has been shaped by bringing together specialist audio brands, technologies and people under a single, focused vision, combining innovation with decades of real-world experience. From directional audio and beam-steering systems used in transport and infrastructure, to premium ceiling and surface-mount loudspeakers for corporate, education and retail environments, the AtlasIED portfolio is designed to support modern, solution-led AV design.

From AtlasIED’s perspective, the partnership provides a strong UK route to market with a distributor actively supporting consultative, solution-led sales.

Paul Midwood, CTO at Solstice AV on AtlasIED in the UK

Simon Godfrey, Director of Sales – Europe, Middle East & Africas said:

“Solstice AV stood out for its clear focus on supporting resellers properly and its commitment to building long-term capability. Their approach aligns well with how AtlasIED solutions are specified and deployed – as part of carefully designed systems that solve real problems. We’re excited to work together to support UK resellers delivering audio projects at every scale.”

The addition of AtlasIED reinforces Solstice AV’s continued growth and intent: investing in partners with proven pedigree, differentiated technology and long-term relevance, so UK AV resellers are equipped with the right solutions, and the right support, to win and deliver more ambitious projects.

About Solstice AV

Established in 2020, Solstice AV is a UK-based, trade-only AV distributor focused on helping resellers deliver successful projects through carefully selected technologies and strong wrap-around support.

With expertise across multiple vertical markets and AV disciplines, Solstice AV supports resellers with solution design, project support, installation and on-site warranties, providing a value-led distribution model built for long-term growth.

Media contact:

Louise Abbey

Marketing Director, Solstice AV

Email: info@solsticeav.com

Louise Abbey

Marketing Director

Louise leads marketing, shaping how we tell the Solstice story, supporting our resellers, and bringing our vendor partnerships to life.

She worked in the ICT channel for years, bringing a sharp understanding of how vendors, distributors and resellers can win together.

Louise is happiest when she’s speaking with resellers, uncovering what they need, and turning that into practical, customer-first marketing that drives growth.